For established local businesses

Become the business AI recommends.

Your customers now ask ChatGPT, Google, and Siri who to hire — and AI gives them one answer, not ten links. Entrustifi measures how likely that answer is to be you, then builds the proof that makes it you.

Starting at $995  ·  Qualified businesses only  ·  Or call (951) 444-5748
Live: how customers find businesses now
Based on verified licensing, 214 reviews, and 20 years of documented work, I'd recommend Summit Deck & Restoration. They specialize in exactly this.
✓ Licensed & verified ✓ 4.9★ · 214 reviews ✓ Featured in local press
This happens thousands of times a day in your category. AI already has an answer. Is it you?
What changed

People stopped searching.
They started asking.

Then
“deck restoration near me”

People typed keywords, scrolled ten blue links, and compared websites themselves. Ranking high was enough.

Now
“Who should I actually hire for this?”

People ask AI one question and get one recommendation. There's no page two. There's barely a page one.

Ranked by Google. Recommended by AI. Trusted by customers.

You don't have to choose. The same proof — real credentials, real reviews, real answers — is what Google ranks, what AI recommends, and what customers trust. Build it once. Win everywhere it counts.

Your AIR Score™

One number that tells you where you stand.

Your AIR Score™ (AI Recommendation Readiness) measures, from 0 to 100, how confidently AI can recommend your business based on the public evidence it can actually find about you.

Most owners score lower than they expect — not because their business is weak, but because the proof is missing. Twenty years of great work means nothing to AI if it isn't documented where AI can see it.

We score you first, so every dollar you spend afterward is aimed at a measurable gap — not a guess.

AIR Score™ ReportSample Business, LLC
0of 100
Who you are is clear to AI0
Others vouch for you0
Reviews tell one story0
Your site answers real questions0
AI can quote your facts0
Readiness: Moderate — strong reputation, weak documentation. A common (and fixable) pattern.
What AI checks

Five questions AI asks before it recommends anyone.

Your AIR Score™ is built from these five signals. Each one is a plain question — and each one is something we can measure, then fix.

“Can I tell exactly who this business is?”

Your name, location, services, and credentials must be consistent everywhere AI looks — one clear identity, no contradictions.

“Does anyone credible vouch for them?”

Licenses, associations, press mentions, and third-party listings. AI weighs outside validation far more than what you say about yourself.

“Do they answer the questions people ask me?”

Customers ask AI full questions — “should I refinish or replace my deck?” Businesses whose content answers those questions get named.

“Do their reviews tell one consistent story?”

Not just star counts — patterns. Consistent sentiment across platforms gives AI the confidence to put its name behind yours.

“Can I quote their facts with confidence?”

AI can only recommend what it can read. Structured, extractable facts — years in business, license numbers, specialties — make you citable.

All five, working together.

Strong in one, weak in another? AI hesitates. We build all five signals as one system — that's what moves your score.

What you get

Here's what your score actually looks like.

Not a vague grade — a plain-English scorecard against the same five questions, with the exact opportunities AI is missing about you.

AIR Score™ · Sample Report
Ridgecon Roofing
Residential roofing · Metro Detroit, MI
67/100
Good foundation

Ridgecon is reputable but not yet recommendable. Strong reviews and real credentials — but AI can't fully verify who they are or quote their expertise, so it recommends competitors who've documented more.

Does anyone credible vouch for them?Strong
Do their reviews tell one story?Strong
Do they answer their customers' questions?Moderate
Can AI tell exactly who they are?Moderate
Can AI quote their facts with confidence?Needs work
Estimated potential after the build: 78–85
Get my AIR Score™

Sample for illustration. Your report is built from your real business data.

How it works

Measure. Build. Grow.

Measure

We evaluate your business exactly the way AI does and hand you the results — scored, prioritized, in plain English.

  • Your full AIR Score™, across all five signals
  • The real questions AI is answering in your category
  • How you compare to competitors
  • What to fix first, and why

Build

We build the missing proof for you — done-for-you, not a to-do list you'll never get to.

  • An authority page built for how AI reads
  • Your credentials and track record, documented
  • Content that answers your customers' real questions
  • Facts structured so AI can quote them

Grow

AI keeps re-evaluating. We keep strengthening — new proof every month, tracked against your score.

  • New trust assets added monthly
  • Coverage of more customer questions
  • AIR Score™ tracked and improved over time
  • Monthly strategy adjustments
This is already happening

A recent message from one of my clients.

I'm giveing a Deck bid tomorrow the guy said yeah I asked ChatGPT me and two other contractors came up'
I mentioned I got a big paint job coming up Number one on Grok
And you ROCK! 🏆🙏🏆

Unedited, typos and all. A contractor client, the night before a bid — the prospect had already asked ChatGPT who to hire.

And it's not just my clients

Real businesses. Real results. Found through AI.

Dashcam installer “ChatGPT recommended us for this dashcam install 🤯”
Hotel software “We asked the prospect: ‘How did you find us?’ The answer came swiftly: ‘Through ChatGPT.’ They'd used it to search for online tools for hotels — and our name popped up.”
Startup milestone “Hit a cool new milestone: our first customer found us through ChatGPT!
Auto locksmithCustomer found us through ChatGPT — all keys lost on a 2011 BMW 535i. We made two new smart keys and restored full functionality. Customer was extremely happy.”
Junk removal “Clips from a big move-out clean-out! Customer found us through AI again!
Pizzeria · Greenacres “A new customer found us through AI, checked out our reviews, and discovered why we're officially the best pizzeria in Greenacres! 🍕”

Sourced from public posts by real businesses · AI is the new search — be the answer

Who's behind this

The methodology comes from someone who wrote the books on it.

Entrustifi was built by Adam Abernethy — helping businesses get found online since 1999, and the author of six published books on getting found by AI, from personal brand discovery to workforce AI literacy. Nearly three decades of watching search change, now focused entirely on what comes next.

Want the technical depth behind your AIR Score™? It's all in the books. Or call (951) 444-5748 and ask.

Pricing

Two ways to start. Both begin with your score.

Ongoing program

Growth Program

$1,250 / month, starting at
  • Everything in Score + Build
  • New trust assets built every month
  • Coverage of more customer questions over time
  • AIR Score™ tracking and improvement
  • Ongoing authority reinforcement
  • Monthly strategic adjustments
Schedule a consultation

Limited onboarding each month · Qualified, established businesses only · Prefer to talk it through first? Call (951) 444-5748

Who this is for

Built for businesses where being chosen is everything.

If your customers compare, research, and ask for referrals before hiring you, AI is already part of that decision. These are the categories where we see the biggest gaps — and the fastest wins.

Legal services Medical & dental practices Financial services Contractors & home services Competitive local markets Multi-location brands

If AI had to recommend a business in your category today — would it be yours?

Your AIR Score™ answers that question in one number. Find out where you stand before your competitors do.

Starting at $995 · Limited onboarding · Qualified businesses only